For YOU: Inspiring Pod with Tyler Henry!

Welcome to The Manager’s Playbook, my personal newsletter where I share insights, tips, and strategies for artist managers on how to navigate through the music business.

Early Access: Exclusive TMP Podcast Episode Just for You

A CONVERSATION WITH A TRAILBLAZER: TYLER HENRY

Very excited and honoured to bring this special preview for Episode 002 of “The Manager’s Playbook” Podcast with my brother, Artist Manager/ Music Executive, Tyler Henry.

The episode drops for the general public at 6:00pm ET tonight on YouTube. BUT, Newsletter subscribers like yourself get this episode NOW! Enjoy HERE


We discuss Tyler’s early days being on the touring management team for Drake while he was still attending University, transitioning to Artist Manager with his first client PARTYNEXTDOOR, setting up the writing session that created the now DIAMOND selling song (as of May 31 2024) “WORK” by Rihanna, founding his Creative Collective STURDY. (Bad Bunny, Rosalia, Travis Scott) with his good friend and brother, all while maintaining a great work-life balance. Tyler also provides absolute gems along the way on what it takes to break as an artist in 2024, marketing vs story telling, and what an artist should be looking out for in a Talent Manager, plus so much more.

We do a complete and honest deep dive into his story with the business of music, through his journey of life. Best of all, he’s only getting started. It’s a great convo with someone who weaves wisdom into every word. It left me inspired. It’ll most definitely do the same for you.

I’ve Worked in the Music Business for 15 Years

Mostly as an Artist Manager at a high level and partially as an Executive Producer at an award winning content agency. For at least the last 6 years, give or take, I’ve strongly considered starting a podcast to share my music industry insights. At this point, I’ve found it necessary.

The newsletter was the first step. Once I realized how much of an appetite there was to get sound advice and lift “the proverbial veil” so to speak on the business of music from someone who is actually active in it, I naturally found that a podcast was the second step.

That’s why I’ll be hosting “The Manager’s Playbook” Podcast with some of the top Executives, Artist Managers, Producers, Lawyers and more who actively operate in the music industry and who have worked with the biggest superstars in the world. We deep dive on strategy, tactics and behind the scenes details to help inform you on all things music business related. I hope it inspires and brings value to you.

WRAPPING UP..

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Bio

I’m Mauricio Ruiz, the Founder/CEO of 8 Til Faint, an Artist Management company with over 5 billion audio streams worldwide. Our past and current clients include Grammy nominated, Juno Award winning multi-instrumentalist and singer/songwriter Jessie Reyez, Marley Bleu, Skratch Bastid and more. I am also the Co-Founder of Mad Ruk Entertainment, a content agency with over 3 billion long form video streams worldwide. Our client list includes The Weeknd, Eminem, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, and the NBA.

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