The Manager's Playbook
Weekly insights for aspiring artists, emerging music managers and executives on how to navigate the music industry, by Ruiz.
Written by
Mauricio Ruiz
Oct 23, 2024
•
17 min read
Sep 10, 2024
14 min read
May 28, 2024
18 min read
Mar 19, 2024
10 min read
Mar 1, 2024
20 min read
Jan 5, 2024
9 min read
Key Plays
May 31, 2026
6 min read
Tems’ manager shows why value gets you further than access.
May 24, 2026
7 min read
Matt Hansen went viral. Then came the hard part.
May 17, 2026
5 min read
Most artist teams lose because they don’t know what they don’t know yet.
May 10, 2026
The money is real. The path is messy.
May 3, 2026
4 min read
Chris Anokute explains what artists should do right now as music enters its next era.
Apr 26, 2026
Khris Riddick-Tynes on the long game behind songs that actually last
Apr 19, 2026
What Hitmaka’s career reveals about collaboration, trust, and staying power
Apr 12, 2026
13 min read
The bad decisions that teach you how to succeed in music
Mar 31, 2026
11 min read
A Charlie Rocket-inspired look at belief, action, and building before there’s proof.