The Manager's Playbook
Weekly insights for aspiring artists, emerging music managers and executives on how to navigate the music industry, by Ruiz.
Written by
Mauricio Ruiz
Oct 23, 2024
•
17 min read
Sep 10, 2024
14 min read
May 28, 2024
18 min read
Mar 19, 2024
10 min read
Mar 1, 2024
20 min read
Jan 5, 2024
9 min read
Key Plays
Mar 17, 2026
11 min read
Why partnering with Roc Nation didn’t change his status. It proved it.
Mar 10, 2026
JMSN: build systems, not noise and grow anyway.
Mar 3, 2026
Why your circle and execution decide the outcome.
Feb 24, 2026
It’s publishing. And you have to raise your hand.
Feb 18, 2026
The unglamorous work that turns artists into businesses.
Feb 10, 2026
8 min read
Lessons from a Working Artist
Feb 3, 2026
7 min read
The reason artists lose control (and how Sickick got it back)
Jan 27, 2026
(And Other Indie PR Lessons from Didier Morais)
Jan 20, 2026
What Steve Rifkind taught me about building culture (and careers) the hard way