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The Manager's Playbook

Weekly insights for aspiring artists, emerging music managers and executives on how to navigate the music industry, by Ruiz.

Written by

Mauricio Ruiz

Featured Posts

JESSIE REYEZ Manager (and Ex-Manager) Speak!

Oct 23, 2024

•

17 min read

JESSIE REYEZ Manager (and Ex-Manager) Speak!

Mauricio Ruiz
Mauricio Ruiz
A Student of The Game

Sep 10, 2024

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14 min read

A Student of The Game

Mauricio Ruiz
Mauricio Ruiz
KEY PLAYS: My Exclusive with Tyler Henry

May 28, 2024

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18 min read

KEY PLAYS: My Exclusive with Tyler Henry

Mauricio Ruiz
Mauricio Ruiz
The Artist's STORY matters!

Mar 19, 2024

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10 min read

The Artist's STORY matters!

Mauricio Ruiz
Mauricio Ruiz
KEY PLAYS: My Exclusive with TROY CARTER

Mar 1, 2024

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20 min read

KEY PLAYS: My Exclusive with TROY CARTER

Mauricio Ruiz
Mauricio Ruiz
Your Artist DOES NOT NEED an Established Manager

Jan 5, 2024

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9 min read

Your Artist DOES NOT NEED an Established Manager

Key Plays

Mauricio Ruiz
Mauricio Ruiz

Archive

The Most Independent Move LaRussell Made

Mar 17, 2026

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11 min read

The Most Independent Move LaRussell Made

Why partnering with Roc Nation didn’t change his status. It proved it.

Mauricio Ruiz
Mauricio Ruiz
DIY isn’t “do everything.” It’s “do the right things.”

Mar 10, 2026

•

10 min read

DIY isn’t “do everything.” It’s “do the right things.”

JMSN: build systems, not noise and grow anyway.

Mauricio Ruiz
Mauricio Ruiz
Operate Like a Manager (Even If You’re the Artist)

Mar 3, 2026

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10 min read

Operate Like a Manager (Even If You’re the Artist)

Why your circle and execution decide the outcome.

Mauricio Ruiz
Mauricio Ruiz
The Money You’re Missing Isn’t Streaming

Feb 24, 2026

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10 min read

The Money You’re Missing Isn’t Streaming

It’s publishing. And you have to raise your hand.

Mauricio Ruiz
Mauricio Ruiz
Artist Development Isn’t Dead. It’s Misunderstood.

Feb 18, 2026

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11 min read

Artist Development Isn’t Dead. It’s Misunderstood.

The unglamorous work that turns artists into businesses.

Mauricio Ruiz
Mauricio Ruiz
You Get to Choose What Your Music Career Looks Like

Feb 10, 2026

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8 min read

You Get to Choose What Your Music Career Looks Like

Lessons from a Working Artist

Mauricio Ruiz
Mauricio Ruiz
The Business Every Artist Must Learn

Feb 3, 2026

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7 min read

The Business Every Artist Must Learn

The reason artists lose control (and how Sickick got it back)

Mauricio Ruiz
Mauricio Ruiz
Your Hobbies Can Break Your Music

Jan 27, 2026

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9 min read

Your Hobbies Can Break Your Music

(And Other Indie PR Lessons from Didier Morais)

Mauricio Ruiz
Mauricio Ruiz
Street-Level Innovation Beats Corporate Playbooks

Jan 20, 2026

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10 min read

Street-Level Innovation Beats Corporate Playbooks

What Steve Rifkind taught me about building culture (and careers) the hard way

Mauricio Ruiz
Mauricio Ruiz
...
Ruiz - The Manager's Playbook

Ruiz - The Manager's Playbook

Weekly insights for emerging music managers & artist on how to navigate the music industry.


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