The Manager's Playbook

Weekly insights for aspiring artists, emerging music managers and executives on how to navigate the music industry, by Ruiz.

Featured Posts

KEY PLAYS: My Exclusive with TROY CARTER

Mauricio Ruiz

KEY PLAYS: My Exclusive with Tyler Henry

Mauricio Ruiz

Your Artist DOES NOT NEED an Established Manager

Key Plays

Mauricio Ruiz

The Artist's STORY matters!

Mauricio Ruiz

A Student of The Game

Mauricio Ruiz

JESSIE REYEZ Manager (and Ex-Manager) Speak!

Mauricio Ruiz

Archive

Stop Chasing Virality.

I spoke with the best digital marketer in the music business

Mauricio Ruiz

1M streams a day no label, no manager

How Nic D built a billion-stream music career with zero industry help.

Mauricio Ruiz

Can AI Truly Be Ethical?

Ethical AI in Music: Why the Future Depends on It

Mauricio Ruiz

The Canadian Comeback Kid

Mauricio Ruiz

Do Independent Artists ACTUALLY Exist?

Mauricio Ruiz

The Day You Sign Is the Day the Work Begins

A record deal isn’t a victory lap. It’s mile zero.

Mauricio Ruiz

The Right Team Changes Everything

Mauricio Ruiz

Your Artist Bio Doesn't Suck. Your First Sentence Does.

Mauricio Ruiz

What Does a Music Business Manager ACTUALLY Do?!

Mauricio Ruiz

The Music Publishing Nightmare

Mauricio Ruiz

Artist Managers Are the New Record Labels

Mauricio Ruiz

Artist Branding 101: Let’s Talk

Mauricio Ruiz